Wednesday, June 10, 2015

Wednesday Word: Indelible

adjective: indelible
  1. (of ink or a pen) making marks that cannot be removed.
    synonyms:ineradicable, permanent, lasting, ingrained, persisting, enduring, unfading, unforgettable, haunting, never to be forgotten
    "indelible memories"

I remember a story of Estee Lauder visiting one of her makeup counters and overhearing a customer asking a sales associate how long a lipstick would wear. The associate told the customer that it was practically indelible. Ms. Lauder interrupted, and corrected her. "If it were indelible, my dear, I would never sell more."

I love this word. It is so clear in its meaning, yet very rarely used. Make it an indelible part of your vocab today!

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